Caire Beauty

Caire Beauty isn't just proprietary bio tech infused skincare; we're the spark for a midlife revolution for women 35+..

Long-time beauty business veterans, Lorrie King and Celeste Lee, were in midlife themselves when they discovered that a cultural stigma was in fact also a wellness white space - - pre to post menopause is the leading skin aging driver for women 35 - 65+. And worse, the beauty sector had deliberately ignored this important ‘internal aging’ driver creating an anti-aging culture of a “one type of skincare fits all” ages 20 to 90. Together with a former Johnson & Johnson innovation lead, they founded Caire Beauty, a science-backed, clean skincare brand leveraging biotech and a unique female-focused healthy skin pro-aging approach to counter estrogen decline’s dramatic effects on skin.

Caire has been named as one of the top 25 Indie Beauty brands by the Cosmetic Executive Women (CEW); a leading industry organization. Caire has attained a Lipid Emulsion Biotech Patent, has robust, scalable production in place and has also won several major awards (including Oprah’s Best Midlife Hydrator). The brand’s strong voice and targeted approach to midlife female biology allowed it to sell out in 2 minutes on a CEW (Cosmetic Executive Women) QVC event & a Good Morning America segment.