Healthy, Wealthy & Wise Over 50: Why You Should Know Her

Glow Stage - #2118

Stage Takeover

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The conversation between Television Host Carla Hall and Caire Beauty Founder Lorrie King highlights unique issues and opportunities for women over 50. In midlife themselves, Carla & Lorrie share how constructive portrayal of women in media and in consumer products is critical to women 50+ being seen as vibrant vs. invisible. Caire Beauty, Skincare for Grownups (orOwn Your Age Skincare), is a prime example of how two midlife women, with a wealth of big company business experience, seized an opportunity to reinvent themselves and the entire anti-aging category, by creating a patented, Oprah Award-winning purpose-driven pro-aging brand.

They’ll share how Age 50 is an inflection point and how society & the economy can better serve and be served by women 50+, a fast-growing cohort of wealthy, wise and desiring to stay healthy women. See why 50+ female entrepreneurship is one of the most powerful new business drivers in the U.S. and how Caire Beauty is part of this sea change. Carla Hall will share her personal experience with Caire Beauty and how her real-life experience played a key role in Caire’s understanding of how female health in midlife has been underserved, resulting in Caire’s revolutionary ‘bioavailable’ approach to female skin.

Caire Beauty2612Caire Beauty isn't just proprietary bio tech infused skincare; we're the spark for a midlife revolution for women 35+.. Long-time beauty business veterans, Lorrie King and Celeste Lee, were in midlife themselves when they discovered that a cultural stigma was in fact also a wellness white space - - pre to post menopause is the leading skin aging driver for women 35 - 65+. And worse, the beauty sector had deliberately ignored this important ‘internal aging’ driver creating an anti-aging culture of a “one type of skincare fits all” ages 20 to 90. Together with a former Johnson & Johnson innovation lead, they founded Caire Beauty, a science-backed, clean skincare brand leveraging biotech and a unique female-focused healthy skin pro-aging approach to counter estrogen decline’s dramatic effects on skin. Caire has been named as one of the top 25 Indie Beauty brands by the Cosmetic Executive Women (CEW); a leading industry organization. Caire has attained a Lipid Emulsion Biotech Patent, has robust, scalable production in place and has also won several major awards (including Oprah’s Best Midlife Hydrator). The brand’s strong voice and targeted approach to midlife female biology allowed it to sell out in 2 minutes on a CEW (Cosmetic Executive Women) QVC event & a Good Morning America segment.